DENU
Find your sense of self
An emotive scent range of hair, body and home products formulated to elevate your every day. Denu is a heart-led brand that creates meaningful connections. Offering a curated range of beautiful body and home products that translate a feel-good feeling into an experience that can be enjoyed every day.
Working with Julie Ta of Akin Studio Denu established a clear brand strategy. Honing in on the core customer and understanding their idiosyncrasies and pain points allowing the brand to develop a connection with their target audience on every touch point, from website through email marketing to social media.
The brand identity breathes subtlety and calm into its messaging. The visual aesthetic includes softer than soft greys, natural woven fabric bags, crisp paper packaging, earthy ceramics, elegant typography and relaxed styling.
Heart-led, soul-centric. Quietly confident. Discerning. Purveyors of beauty. Curious and open. Approachable. Thoughtful and respectful.
Touching – Denu speaks directly to your heart and soul, beyond the tactile connection.
Humanistic – Denu is authentic, warm, friendly and not afraid to laugh.
Compassionate – socially and environmentally aware, charity-focused on giving back.
Denu’s tone of voice is insightful, bright and down to earth. Denu is quiet but confident, strong and assured, energising and uplifting, yet calm and gentle. Poetic in prose, with a sprinkle of wit and raw relatability.
DESIGN Pip Howard
COMPLETED 2023
PHOTOGRAPHY Charlotte Huigsloot | Pip Howard
SCOPE Identity | Strategy | Illustration | Print | Packaging | Art Direction | Copywriting | Project Management | Digital Marketing